SERIOSITÄT 24/7

a work by Kilian Kretschmer and Benjamin Breitkopf.

Realized by ato, supported by the UNESCO City of Media Arts Karlsruhe and the City of Karlsruhe.


As part of the UNESCO City of Media Arts, the artists Kilian Kretschmer and Benjamin Breitkopf will be showing the video installation “Seriosität" in various shop windows in Karlsruhe from December 2021 to May 2022.


Under the title “24/7”

is from 01/10/2021

in the shop window of cc99

Kaiserstrasse 99, 76133 Karlsruhe


the second part of the consecutive work can be seen.

In front of a large-format display, the two artists place a specially constructed mirror grid that reassembles all content and image layers from information broadcasts and opens up unusual perspectives.


The starting point of the work is the question of the effectiveness of serious reporting and its rules. How can these be turned on their head and what new image content is generated - for example through a multi-perspective image structure? In contrast to the usual reporting from reputable sources, which aim to suggest an impression that is as objective as possible, Kretschmer and Breitkopf are concerned with a subjectivization that includes the viewer's perspective, even making it the core theme.


With all possible interpretations of the content, the two artists are not concerned with alternative perspectives, but with countless variations with a single origin.


“What role does the position of the viewer play in today's media consumption?”


This will be explored over the coming months by approaching the work, distancing oneself from it and repeatedly putting one's own perspective to the test.






From 12/19/2021, the various stages of the work can also be followed online at www.ato.vision/seriositaet


Graphic by Anja Schneider

a work by Kilian Kretschmer and Benjamin Breitkopf.

Realized by ato, supported by the UNESCO City of Media Arts Karlsruhe and the City of Karlsruhe.


As part of the UNESCO City of Media Arts, the artists Kilian Kretschmer and Benjamin Breitkopf will be showing the video installation “Seriosität" in various shop windows in Karlsruhe from December 2021 to May 2022.


Under the title “24/7”

is from 01/10/2021

in the shop window of cc99

Kaiserstrasse 99, 76133 Karlsruhe


the second part of the consecutive work can be seen.

In front of a large-format display, the two artists place a specially constructed mirror grid that reassembles all content and image layers from information broadcasts and opens up unusual perspectives.


The starting point of the work is the question of the effectiveness of serious reporting and its rules. How can these be turned on their head and what new image content is generated - for example through a multi-perspective image structure? In contrast to the usual reporting from reputable sources, which aim to suggest an impression that is as objective as possible, Kretschmer and Breitkopf are concerned with a subjectivization that includes the viewer's perspective, even making it the core theme.


With all possible interpretations of the content, the two artists are not concerned with alternative perspectives, but with countless variations with a single origin.


“What role does the position of the viewer play in today's media consumption?”


This will be explored over the coming months by approaching the work, distancing oneself from it and repeatedly putting one's own perspective to the test.






From 12/19/2021, the various stages of the work can also be followed online at www.ato.vision/seriositaet


Graphic by Anja Schneider