Art agent at ato

Art agents represent artists via the ato network. Within this network, they act independently, organize exhibitions and curate the online presence of their artists. In doing so, they use the extensive resources and reach of the ato crew. 

Art agent at ato

Art agents represent artists via the ato network. Within this network, they act independently, organize exhibitions and curate the online presence of their artists.

Artworkroom

Naama Rahamim

Norina Quinte

Lea Grosz

Sabine Adler

Lisa Bergmann

Alex Besta

Felicitas Jander

Elisabeth Kuon

Carolin Heel

Become an art agent at ato

Do you like working with artists, networking and organizing exhibitions or events? Do you work with art and would like to work more collaboratively?

Through ato, you are part of our supra-regional network and represent your own artists as a freelance agent. It is our personal concern and a necessity that new systems are developed that enable a more transparent and fair collaboration between artists and their representatives.

Do you like working with artists, networking and organizing exhibitions or events? Do you work with art and would like to work more collaboratively?

Through ato, you are part of our supra-regional network and represent your own artists as a freelance agent.

It is our personal concern and a necessity that new systems are developed that enable a more transparent and fair collaboration between artists and their representatives.

How does ato work?

We certainly haven't found a solution for all challenges yet, but we are on a productive path!

On the basis of written agreements and our own infrastructure, which you can access as an agent, it is possible to work on an equal footing between all the people involved and to share with a larger audience.

When an artwork from the ato pool is sold, 20% goes to the art agent and 10% to ato - 70% goes to the artist. For the duration of an exhibition, artists and agents can individually adjust the sales share between them - depending on production costs and additional expenses. Example: Organizing and coordinating an exhibition means significantly more intensive working hours for you as an agent. As a result, you will receive 40% of the sales price during the exhibition instead of 20%. After the exhibition, you will again receive 20% of sales for at least 24 months.

ato supports you with sales processing, advertising, pricing and the distribution of content and simplifies the exchange with colleagues. Our freelance crew also gives you access to a wide range of expertise, such as graphics, documentation, consulting, IT, scenography and much more. 

At the same time, through our agency activities, we place you and your artists in interesting projects outside the conventional market. Art agents have their own profile on which they present their curatorial work and an exclusive selection of works by the artists they represent.

ato offers a decentralized system and backing - you are of course completely free in your work.

How does ato work?

We certainly haven't found a solution for all challenges yet, but we are on a productive path!

On the basis of written agreements and our own infrastructure, which you can access as an agent, it is possible to work on an equal footing between all the people involved and to share with a larger audience. When an artwork from the ato pool is sold, 20% goes to the art agent and 10% to ato - 70% goes to the artist. For the duration of an exhibition, artists and agents can individually adjust the sales share between them - depending on production costs and additional expenses. ato supports you with sales processing, advertising, pricing and the distribution of content and simplifies the exchange with colleagues. Our freelance crew also gives you access to a wide range of expertise, such as graphics, documentation, consulting, IT, scenography and much more. 

At the same time, through our agency activities, we place you and your artists in interesting projects outside the conventional market. Art agents have their own profile on which they present their curatorial work and an exclusive selection of works by the artists they represent.ato offers a decentralized system and backing - you are of course completely free in your work.

What kind of art?

Both "classical" works of art as well as ideas and concepts can find a place with us. When selecting your artist, it is important to us that you make sure that your main professional activity is in art and that it is practiced in a concentrated manner. The demand for artists is very high, which is why we have the opportunity to introduce you to interesting positions and support you in creating a portfolio.

What are the tasks of art agents?

1. The agent is the direct contact person, networker, intermediary and art salesperson for the artist for 24 months. An extension is desirable and takes place automatically if no further agreements are made.

2. Art agents take care of the creation and collection of current content on the website, support the artist in case of questions, ideas, dissatisfaction. In return, they maintain regular contact with the artist. They see themselves as cooperation partners at eye level. Agents are the bridge between the artist and ato.

3. For the artists' profile, the agents write an essay about the work and artistic practice of the people they represent.

4. Art agents inform ato in good time about exhibitions/actions of the artists so that these can be shared with the network (for example via the email newsletter).

5. Exhibitions can optionally be organized by art agents. The participation in sales may increase during this time. The amount depends on the scope of the exhibition and the agent's work performance.

What is important in the collaboration between artist and art agent?

1. Agents and artists should consider the vision of ato and the participation approach to be good and right.

2. A sale is the result of good teamwork. As nice as it would be - a work of art rarely sells on its own. Ideally, the agent and artist contribute equally to sales in cooperation with ato.

3. Sympathy and heart. For ato, interpersonal relationships are very important. The collaboration between artist and agent should be fun for both parties.

4. Is the quality of the artistic work right? Is there a recognizable stringency and does the person make art out of conviction (and not as a hobby)? Even though we are an open network, our collaboration is defined by quality. Of course, this also applies to art.

5. Art agent and artist decide together which works should be included in ato. Works that are represented by ato can be exhibited anywhere! However, they are only available at ato for the duration of the contract.

6. Clear division of tasks and the right expectation management. An agent is not an assistant, but a cooperation partner at eye level.

7. If all points are correct, the art agent sends a portfolio, links, CV, photos, etc. to ato. In order to meet our quality standards, ato reserves the right of veto and may reject an entry in exceptional cases.

What are the tasks of the art agent?

1. The agent is the direct contact person, networker, intermediary and art salesperson for the artist for 24 months. An extension is desirable and is automatic if no further agreements are made.

2. Art agents take care of the creation and collection of current content on the website, support the artist in case of questions, ideas, dissatisfaction. Agents are the bridge between the artist and ato.

3. For the artists' profile, the agents write an essay about the work and artistic practice of the people they represent.

4. Art agents inform ato in good time about exhibitions/actions of the artists so that these can be shared with the network.

5. Exhibitions can optionally be organized by art agents. The participation in sales may increase during this time. The amount depends on the scope of the exhibition and the agent's work performance.

What is important in the collaboration between artist and art agent?

1. Agents and artists should consider the vision of ato and the participation approach to be good and right.

2. A sale is the result of good teamwork. As nice as it would be - a work of art rarely sells on its own. Ideally, the agent and artist contribute equally to sales in cooperation with ato.

3. Sympathy and heart. For ato, interpersonal relationships are very important. The collaboration between artist and agent should be fun for both parties.

4. Is the quality of the artistic work right? Is there a recognizable stringency and does the person make art out of conviction (and not as a hobby)? Even though we are an open network, our collaboration is defined by quality. Of course, this also applies to art.

5. Art agent and artist decide together which works should be included in ato. Works that are represented by ato can be exhibited anywhere! However, they are only available at ato for the duration of the contract.

6. Clear division of tasks and the right expectation management. An agent is not an assistant, but a cooperation partner at eye level.

7. If all points are correct, the art agent sends a portfolio, links, CV, photos, etc. to ato. In order to meet our quality standards, ato reserves the right of veto and may reject an entry in exceptional cases.

Get in touch!

We are always happy to welcome new agents, curators and gallery owners who would like to join a more collegial art market and exchange.

Get in touch!

We are always happy to welcome new agents, curators and gallery owners who would like to join a more collegial art market and exchange.

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